Company positioning within evolving healthcare landscape
The Problem: Strategy definition in the face of a changing healthcare landscape
Our client identified the global trend of a greater emphasis on Wellbeing services, as healthcare commissioners attempt to shift funding towards Prevention rather than Cure.
Credo was asked to support Senior Management to identify how the company should position itself within this evolving landscape
Our Approach: Review the healthcare landscape identifying key growth opportunities
The first challenge was to define and segment the landscape and to understand how service provision, business models and economics worked and most importantly, how Wellbeing outcomes were impacted. The second was to find an entry point that was sufficiently material to make an impact and for which the wellbeing outcomes were both positive and could be improved by bringing our client’s healthcare expertise into the equation. The decision was taken to acquire in the Consumer Fitness and Wellbeing space to create a platform for the wellbeing strategy.
The Result: Acquisition made, repositioning brand and improving Wellbeing of members
The client made an acquisition in the consumer fitness space and rebranded it into a consumer fitness and wellbeing proposition backed by real (clinical) healthcare credentials. A series of products and propositions were then developed to bring wellbeing to the core of the offer, including a health assessment and individualised health improvement plan for each member. This, and other services, successfully repositioned the brand and equally importantly improved the wellbeing of members in a measurable way.